Regardless of whether the information comes from an unhappy customer, a disgruntled employee, a competitor, a media news site or an anonymous posting on a message board, false or misleading information can devastate your company's reputation or your own reputation.
Your company's digital reputation is the aggregate of all the information and viewpoints on the Internet made by multiple stakeholders, both inside and outside your firm. Each piece of content can be seen and heard worldwide and has the potential to damage your brand or your Digital reputation in an instant.
Potential customers, employees, investors and many others use the Internet to find out as much as possible about your company. Typically, the first information they see and impressions they form result from a search-engine query. Potentially damaging listings can hurt your credibility and result in lost business.
You must monitor and manage the flow of information about you and your company to protect and enhance your Digital image.
It's not just about finding out what others are saying. You need to have some type of digital presence; otherwise, it's hard to counter any negative press you or your company may receive.
If you're not actively involved in communicating, you or your company's reputation will be left to what others say about you. So what will people see when they use the Internet to investigate your company, including you and your executives?
Mathieu Gouanou.
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